A successful marketing campaign develops from a variety of factors.
Start with a written plan. It will help you remember details, make it easier to share ideas with your team, and provide a record for future reference. Start your plan with the desired outcome and refine it as you work through this checklist. Be sure to identify campaign metrics and track results. What you learn will pave the way to improve the results of subsequent campaigns:
It’s possible to build on your success even in challenging economic times. The basic principles of staying focused on delivering real customer value while remaining true to your goals become even more important. If your business is growing, or you’d like it to, here are some ideas and resources to help you.
A recent Zoomerang survey polled more than 1000 small businesses and found that 60% of respondents plan to focus on customer growth in 2012. 38% say they will work on customer retention and 21 % will focus their efforts on better communications, marketing, and public relations.
The word “sales” may not be in your job description, but in today’s competitive marketplace, it probably should be. Whether you’re selling yourself for a job or promotion, your ideas for a new project, or a product to a potential customer – everyone sells some of the time. Our tips will help you make your next sales pitch more effective.
What strategy are you using to promote your business or organization? Do you find yourself overwhelmed by the sheer number of choices – brochures and sales collateral, newsletters and product bulletins, direct mail, e-letters, desktop web site, mobile web site, blogging, Google Place page, search engine optimization, keyword search, content creation, LinkedIn, Facebook, Twitter? Have you been jumping from one method to another based on whatever is getting the most buzz in the business magazines you read?
Paraphrasing from Nike: Pick one and just do it.
You might be wondering which mobile solution is better for your business— a mobile site, or a mobile application, or ‘app’. Phone companies make a big deal out of apps; how there are thousands and thousands of them available to download, and how there is an app for virtually anything you can imagine. Some people may think that web browsing and searching with a browser via a mobile phone is a waste of time or outdated, but research shows this isn’t the case. It is said that old habits die hard, and this is definitely the case for mobile web browsing versus apps.
When it comes to online marketing, there is an ongoing battle about which method is the most effective: organic SEO or PPC. Both sides have clear arguments as to why they are effective, but which is the most effective for you?
Perhaps you’ve heard of Pay-Per Click (PPC) advertising and the benefits it can have for businesses, but you may not know exactly what it is or how it could work for your business within the online world.
Pay-Per Click is exactly what it sounds like; you purchase ad space from a publisher online, and then pay for every time it is clicked on by a web user. The most popular ad space is typically on search engines such as Google or Bing, but many other types of websites sell ad space as well. For the purposes of this post we’ll be focusing on Google AdWords, possibly the most well-known PPC program out there.
At times, it may seem as though you need a computer science degree or a magic wand to implement effective Search Engine Optimization strategies, but, it’s not nearly as complicated as it might sometimes seem. The key is adding specific things to the content on your site – the stuff you have to write anyway - in the right way.
Having an app for your business can be an amazing tool, but most small or local businesses have no use for an app of their own. If this is the case for your business, you may be able to find an existing app which will allow you to create a profile for your business within their searchable database.
